COVID shifted the industry’s demand from office leases in primary markets to industrial leases across primary and secondary markets, highlighting gaps in CompStak's data, particularly recently executed comps in key markets.
As the Product Design Lead, I collaborated with our Exchange platform and Leadership teams set a goal to increase lease comp submissions, focusing on industrial deals that were executed in the last 45 days (R45) in target markets.
Recognizing that users submit more data during quarterly promotions — often too little, too late to create meaningful market narratives — we developed a targeted campaign creation system to allow our team to prioritize gathering comps in high priority markets so our users were empowered. This strategy led to:
COVID shifted the industry’s demand from office leases in primary markets to industrial leases across primary and secondary markets, highlighting gaps in CompStak's data, particularly recent comps in key markets. As the Product Design Lead, I collaborated with our Exchange and Leadership teams to set a goal to increase lease comp submissions, focusing on industrial deals from the last 45 days (R45) in target markets. Recognizing that users submit more data during quarterly promotions — often too late for constructing meaningful insights — we developed a promotional campaign creation system to allow our team to prioritize gathering comps for high priority markets. This strategy led to an increase in recent industrial submissions by as high as 180% above internal benchmarks, boosted ARR, and significantly reduced churn to below expected levels in 2024.